Monday, February 2, 2009

Promotional Gifts Can Push Your Brand Message

By Montgomery Preston

Business owners are constantly having to market their brand recognition. When consumers recognise your brand, the chances are better that they will shop with you instead of your competition, unless you have conveyed something negative to them. The image you put forth is important to your business success and if you are using promotional gifts to market your brand, you will want to assure a positive reception.

The particular venue where you are planning to give away the gifts will likely have an effect on your gift choice. Larger tradeshows where thousands may be attending could get expensive, so you may want to choose something less expensive.

Giving away promotional items which are useless is not a good idea for brand recognition. They will be tossed aside and never looked at again. At a conference or an exhibition, you may offer a mouse mat, a keyring, or even a pen as a business gift. These will be received well and will likely be used because they are functional.

Even inexpensive gifts must have a function if you want to get your money's worth on the investment. Items such as keyrings at conferences are always a big hit because they will definitely get used, and they can be distributed by the thousands for a relatively small cost.

Consider the keyrings for a moment as business gifts. A potential consumer could take ten keyrings back to the shop and use them. This allows you even more recognition when a consumer in that shop sees the functional item. Overall, be careful in what you choose for your next tradeshow and you'll likely be able to reap the benefit of positive brand recognition long into the future. - 16755

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