Saturday, January 31, 2009

How do I get out of the Google Sandbox

By Brent Sweet

If you know anything about search engine optimization then you have probably gotten word of the Google sandbox. The sandbox is a thing that nobody knows for sure if it exists. It is a filter that people believe will prevent your new site from achieving the ranking it deserves because it is new to the Google index.

Does it exist? I dont really know. The only way to tell is to do such good optimization that it would put your site at number one in a single day. I am pretty sure that nobody can do that.

My thing is I had a site that got to the first page of Google for a competitive word in less than thirty days. I will tell you that about 2 weeks after registering the domain I was indexed at about 110 and then I jumped to 40. Is that the sandbox? Maybe. But the key is 2 weeks after that I was at number 10. I think that may have been a result of increased optimization efforts, not a sandbox.

In conclusion, I think the sandbox is not there. If it does exist it doesn't take a site long to get out of it if you know how to optimize offsite correctly. I don't think there is anybody out there that can expect going into it that they should be on page 1 in less than 30 days. Most places say 3-6 months.

I think what people refer to as the sandbox is simply the fact that it takes a little time to outrank sites that have been indexed for some time. I mean the fact is to get a higher ranking you have to pass sites that were there before you. - 16755

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