A Pay Per Click campaign can get your business listed in the search engines in less than an hour. You could technically be in Google within minutes, and your text ad could be shown to potential customers. Of course, most businesses want sales, but branding (a softer value) can be very important as well.
A strong brand is absolutely essential in the current business climate, where the battle for securing loyal customers intensifies everyday. A Pay Per Click advertising campaign enables a company to accomplish both lead generation and online branding at the same time.
Online branding through PPC advertising depends on two things: the frequency with which the ad appears on Search Engine Result Pages (SERP)and the number of times that your target market has been exposed to the ad. The idea is that your potential clients will be able to see your ad again, even if they don't click on it the first time, and as a result, your product, and your business, will achieve top of the mind positioning.
Setting up a PPC campaign is fairly straight forward, but the business strategy, competitive analysis and ongoing management and tracking, makes it hard for most business owners.
In your search for the right mix of in-sourced versus out-sourced work, you need a knowledgeable, flexible partner that has at least 4 years experience. Some will charge you a flat fee, others a % of your spend of media, and sometimes a mix between the two, which may include a back end performance number. You should decide what works best for your business. - 16755
A strong brand is absolutely essential in the current business climate, where the battle for securing loyal customers intensifies everyday. A Pay Per Click advertising campaign enables a company to accomplish both lead generation and online branding at the same time.
Online branding through PPC advertising depends on two things: the frequency with which the ad appears on Search Engine Result Pages (SERP)and the number of times that your target market has been exposed to the ad. The idea is that your potential clients will be able to see your ad again, even if they don't click on it the first time, and as a result, your product, and your business, will achieve top of the mind positioning.
Setting up a PPC campaign is fairly straight forward, but the business strategy, competitive analysis and ongoing management and tracking, makes it hard for most business owners.
In your search for the right mix of in-sourced versus out-sourced work, you need a knowledgeable, flexible partner that has at least 4 years experience. Some will charge you a flat fee, others a % of your spend of media, and sometimes a mix between the two, which may include a back end performance number. You should decide what works best for your business. - 16755
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Don't begin your pay per click advertising until you get the facts and a smart online strategy developed. Get a complimentary PPC review from Chaosmap and download a free search marketing whitepaper.
