10. You Hired Your Nephew
So you heard that he has created a site or two, besides he knows how to use your audio system. Thinking of the money you could save, you decide to give him a chance. If you have fallen into this trap you've with little doubt found out what the popular adage means to "get what you paid for". Not only do you now have a website that is no benefit for you, but you have lost out on the benefits of well designed and marketed website could have done for you.
9. You Outsourced Your Work
Another tempting alternative to what might seem to be costly work inside the country. There are two reasons why this alternative is very risky and painful for you and your business. First, communication problems, you either will have a hard time understanding or being understood by your the firm or freelancer you hired and most likely will not be able to find a civil time to be able to communicate over the phone. And second, you'll find like so many have already, that you'll be promised everything and receive a small portion of what you expected.
8. You Purchased a Template and Did it Yourself.
By every right you are the leading expert of your business. You figure, "why spend money when I am the best qualified to present the business to my clients?" So you find a neat looking template and try to build the site yourself. In all honesty, there is truth behind the premise, but your execution was your failure. A good designer will know how to leverage you as the expert of your business in creating an effective design. Websites just seem so simple, but there are entire degrees in college, volumes of books and other reading materials, plus years of application that are needed to make something so simple to be so effective. Look at the ingenuity of Apple Computers, there is a reason why so few people have been able to match their prowess of simple design.
7. Your Website Looks Like it was Made in the 80's or 90's (or it was)
If you think your website does not look professional or looks cheap, what does that say to your website visitors? Don't ever to expect your visitors to respect your business image more than you do. And in the marketing world, we know that image is everything.
6. You Created a Splash Page
There are many reasons why people choose to have a splash page and none have been effective thus far in doing so. Splash pages and intro animations end up just becoming an annoyance to your visitors, especially if they come to your website more than once.
5. You Can Count the Number of Pages on Your Site with One Finger.
Usually in this case you have a website because you were told you needed a website. Not only is this tactic looked down upon by your users, but search engines as well. Create something of value for your visitors, design a strategy to get them to build your revenue. A one page site says, "I only did this because I had to." If you only have one page, your site is a failure.
4. Your Site Catches No Interest
If your site can't create interest in your product or services, your website will lose to the competition. Focus your attention on benefits, not features. Create page titles that make your audience want to learn more. Show how the application of your product or service will change your audiences' lives in some positive way. Design some sort of mystery that needs investigating on your site. Build your customers interest or fail.
3. You thought a Web Designer Was Enough.
It doesn't matter how influential, beautiful or amazing your web design or development are if you have no way of getting people to your website. When budgeting out your website, make sure to appropriate sufficient funds to attract an audience to it. It is suggested that you budget enough to build your website, and hire a Internet Market to get targeted traffic to your site. You need both to succeed.
2. Your Website is Too Broad
This is why web templates can be a very dumb move. If your web design and content are generic and bland, you aren't portraying a well conceived and implemented brand image. Branding is about determining your companies persona. A well branded website builds trust with your visitors and shows competitive advantage. In short, differentiate yourself from your competitors or fail.
1. You Site is Not Based On Achieving Your Website Objectives.
If you didn't plan out the primary and secondary objectives of your website, then your website is probably spinning your visitors in circles. Give your website an objective, and every aspect of it should be in accomplishing it. If your trying to sell a product make it appealing and easy for them to do so, if you want them to call you on the phone do the same. Too often a website is about a company and loses its potential influence it can have to make your company more money. If you aren't getting what you need from your visitors, your website has failed. - 16755
So you heard that he has created a site or two, besides he knows how to use your audio system. Thinking of the money you could save, you decide to give him a chance. If you have fallen into this trap you've with little doubt found out what the popular adage means to "get what you paid for". Not only do you now have a website that is no benefit for you, but you have lost out on the benefits of well designed and marketed website could have done for you.
9. You Outsourced Your Work
Another tempting alternative to what might seem to be costly work inside the country. There are two reasons why this alternative is very risky and painful for you and your business. First, communication problems, you either will have a hard time understanding or being understood by your the firm or freelancer you hired and most likely will not be able to find a civil time to be able to communicate over the phone. And second, you'll find like so many have already, that you'll be promised everything and receive a small portion of what you expected.
8. You Purchased a Template and Did it Yourself.
By every right you are the leading expert of your business. You figure, "why spend money when I am the best qualified to present the business to my clients?" So you find a neat looking template and try to build the site yourself. In all honesty, there is truth behind the premise, but your execution was your failure. A good designer will know how to leverage you as the expert of your business in creating an effective design. Websites just seem so simple, but there are entire degrees in college, volumes of books and other reading materials, plus years of application that are needed to make something so simple to be so effective. Look at the ingenuity of Apple Computers, there is a reason why so few people have been able to match their prowess of simple design.
7. Your Website Looks Like it was Made in the 80's or 90's (or it was)
If you think your website does not look professional or looks cheap, what does that say to your website visitors? Don't ever to expect your visitors to respect your business image more than you do. And in the marketing world, we know that image is everything.
6. You Created a Splash Page
There are many reasons why people choose to have a splash page and none have been effective thus far in doing so. Splash pages and intro animations end up just becoming an annoyance to your visitors, especially if they come to your website more than once.
5. You Can Count the Number of Pages on Your Site with One Finger.
Usually in this case you have a website because you were told you needed a website. Not only is this tactic looked down upon by your users, but search engines as well. Create something of value for your visitors, design a strategy to get them to build your revenue. A one page site says, "I only did this because I had to." If you only have one page, your site is a failure.
4. Your Site Catches No Interest
If your site can't create interest in your product or services, your website will lose to the competition. Focus your attention on benefits, not features. Create page titles that make your audience want to learn more. Show how the application of your product or service will change your audiences' lives in some positive way. Design some sort of mystery that needs investigating on your site. Build your customers interest or fail.
3. You thought a Web Designer Was Enough.
It doesn't matter how influential, beautiful or amazing your web design or development are if you have no way of getting people to your website. When budgeting out your website, make sure to appropriate sufficient funds to attract an audience to it. It is suggested that you budget enough to build your website, and hire a Internet Market to get targeted traffic to your site. You need both to succeed.
2. Your Website is Too Broad
This is why web templates can be a very dumb move. If your web design and content are generic and bland, you aren't portraying a well conceived and implemented brand image. Branding is about determining your companies persona. A well branded website builds trust with your visitors and shows competitive advantage. In short, differentiate yourself from your competitors or fail.
1. You Site is Not Based On Achieving Your Website Objectives.
If you didn't plan out the primary and secondary objectives of your website, then your website is probably spinning your visitors in circles. Give your website an objective, and every aspect of it should be in accomplishing it. If your trying to sell a product make it appealing and easy for them to do so, if you want them to call you on the phone do the same. Too often a website is about a company and loses its potential influence it can have to make your company more money. If you aren't getting what you need from your visitors, your website has failed. - 16755
About the Author:
Writer, Speaker and Expert Web Designer and Marketer, Matthew Henage, is a leading expert in creating successful websites. Henage is the CEO of Utah web design company, Superior Design Inc., a premier website design firm in the state of Utah.
