Friday, December 26, 2008

Skip The IM Market - Dan Kennedy Information Marketing Secret

By Neeraj Varma

Within three years of starting to market Clickbank affiliate products, Dylan Loh has a six-figure per month income. One of the keys to his success is to not focus on selling Internet marketing products.

As part of Dan Kennedy's Info Riches course Rob Toth interviewed Dylan for the "Future Of Information Marketing" audio series. Several top Information marketers were interviewed for this program.

According to Dylan the market for selling Internet marketing products is getting to be really crowded and very competitive. The problem will only get worse as more and more people discover that it is possible to make good money on the Internet.

"The pie is definitely big enough" to handle more people, but "with three or four launches in the same week and sometimes in the same day it's increasingly competitive", says Dylan.

Dylan says "it's relatively easier in non-Internet-marketing niches". There are lots of good niche products to sell in Clickbank if you look real hard. "My philosophy is that I always get them (new clients) to start off in other niches then it's easier to enter and get the feel of it", says Dylan. Once they have some success in these niches they can always go back to the Internet marketing niche.

When people think of doing business on the Internet they start looking for information on the subject. They get on some lists and all they ever see is Internet marketing products being promoted. This is because they are being targeted for that niche. They are being sold Internet marketing products over and over again because they aer interested in that field.

A lot of people get stuck there. Sometimes they might venture out and try working on a different niche but the powerful marketing forces of Internet marketers pulls them back and focuses their attention back on the IM niche. "There are so many other niches that no one is paying attention to", says Dylan.

The most important thing to do is to focus on one niche THEN move to another one. Whether you see success or not, you'll gain valuable experiences. Start off in a non-Internet-marketing niche. Learn how things work. After you have seen some profits you can always go back to the Internet marketing niche and try your hand there.

Focus and take action. That's the key to success. "Don't over-analyze the situation." Get a little understanding and just take action. If you take small steps you can't go too far wrong. If you find that something is working, do more of it and spend more money on it. Drop what doesn't work. If you expect to learn, you have to get started doing something first. Dylan says "don't spend so much time trying to think of all the possible ways to be perfect". - 16755

About the Author: