Give Your Audience What It Wants
Too many times a web master will create a site that has meaningless information about their business. The problem is, web traffic cares less about your business and more about the what they want. Don't appeal to their interests, and you've lost them.
So how do you appeal to these visitors? The easy answer, "Give them what they want." The more important question you should ask is, "What do my visitors want?" To answer this question, you need to research three imperatives, 1)Who are your visitors? 2)What attracted them to your site originally? 3) What do they want when they come to your site? Once you know who your visitors are, what attracted them and what they are interested in, it becomes very simple to attract and retain them.
The next question, "How do I find this out about my visitors?" There are plenty of tools you can use to do this. First, ask them. Open up a dialogue with your visitor and find out more about them point blank. A second way way to learn more about your customers is by using traffic analysis software such as Google Analytics. Not only will this software track the number of customers and the number of pages accessed, but it will also show pinpoint locations where your visitors reside, how long visitors spend on your site, how often they return to your site, as well as the amount of visitors who come to your page and immediately exit it. With this valuable information it becomes much easier to provide unique and quality content that your customers will love.
Bring in More Traffic
The great thing about finding out who your customers are and what they want is that it becomes a catalyst to building traffic. However, this alone will not maximize the amount of traffic you can receive. There are as many ways to build traffic as your creativity allows. We will go over a few, as well as some overlooked ways that you can build traffic for your website.
The quickest way to build traffic to your website is by using Pay Per Click (PPC) advertising. This method of advertising can become expensive, but if done correctly, it can become a very lucrative method. To start, it is recommended to use a low budget with Google Adwords (a very popular PPC resource). The beauty about using Google Adwords is that it connects wonderfully with Google Analytics. If set up properly, you can discover if your advertising efforts are worth the money, and take the necessary steps to improve your ROI.
If you like free relevant traffic, your going to love SEO (Search Engine Optimization). SEO is about optimizing your web pages to become more search engine friendly, adding valuable and unique content and providing trusted links from within and outside of your website. The better ranked you can get your website in the search engines, the more free and relevant traffic you will receive.
Influence Your Audience to a Profitable Action
Creating and retaining traffic alone will not make your site more profits. You also need to be able to influence your visitors to make a profitable action. To do this you must make it easy for your visitors to do what you want them to do. If you make your potential customers jump through hoops to make you money, you'll find that you are not realising your full profit making potential.
You'll need to keep your site clean, but you also need to get their attention to key areas of your web page that encourage them to make a profitable action. You can do this by changing the contrast, color, style and/or font. Try different ways to draw attention to get your visitors to do what you want on different pages.
There are other tactics and tools you can use to increase customer sales as well. Using call to action, branding, A/B or multivariate testing, design improvements and product/service cross promotion can improve your sales many times over.
Do it the Easy and More Profitable Way
If a lot of the concepts discussed in this article seem relatively new to you, honestly, it will be easier and more profitable to turn to a professional to help you out. In choosing an expert partner, make sure they have a marketing background and are focused on building your profits. - 16755
Too many times a web master will create a site that has meaningless information about their business. The problem is, web traffic cares less about your business and more about the what they want. Don't appeal to their interests, and you've lost them.
So how do you appeal to these visitors? The easy answer, "Give them what they want." The more important question you should ask is, "What do my visitors want?" To answer this question, you need to research three imperatives, 1)Who are your visitors? 2)What attracted them to your site originally? 3) What do they want when they come to your site? Once you know who your visitors are, what attracted them and what they are interested in, it becomes very simple to attract and retain them.
The next question, "How do I find this out about my visitors?" There are plenty of tools you can use to do this. First, ask them. Open up a dialogue with your visitor and find out more about them point blank. A second way way to learn more about your customers is by using traffic analysis software such as Google Analytics. Not only will this software track the number of customers and the number of pages accessed, but it will also show pinpoint locations where your visitors reside, how long visitors spend on your site, how often they return to your site, as well as the amount of visitors who come to your page and immediately exit it. With this valuable information it becomes much easier to provide unique and quality content that your customers will love.
Bring in More Traffic
The great thing about finding out who your customers are and what they want is that it becomes a catalyst to building traffic. However, this alone will not maximize the amount of traffic you can receive. There are as many ways to build traffic as your creativity allows. We will go over a few, as well as some overlooked ways that you can build traffic for your website.
The quickest way to build traffic to your website is by using Pay Per Click (PPC) advertising. This method of advertising can become expensive, but if done correctly, it can become a very lucrative method. To start, it is recommended to use a low budget with Google Adwords (a very popular PPC resource). The beauty about using Google Adwords is that it connects wonderfully with Google Analytics. If set up properly, you can discover if your advertising efforts are worth the money, and take the necessary steps to improve your ROI.
If you like free relevant traffic, your going to love SEO (Search Engine Optimization). SEO is about optimizing your web pages to become more search engine friendly, adding valuable and unique content and providing trusted links from within and outside of your website. The better ranked you can get your website in the search engines, the more free and relevant traffic you will receive.
Influence Your Audience to a Profitable Action
Creating and retaining traffic alone will not make your site more profits. You also need to be able to influence your visitors to make a profitable action. To do this you must make it easy for your visitors to do what you want them to do. If you make your potential customers jump through hoops to make you money, you'll find that you are not realising your full profit making potential.
You'll need to keep your site clean, but you also need to get their attention to key areas of your web page that encourage them to make a profitable action. You can do this by changing the contrast, color, style and/or font. Try different ways to draw attention to get your visitors to do what you want on different pages.
There are other tactics and tools you can use to increase customer sales as well. Using call to action, branding, A/B or multivariate testing, design improvements and product/service cross promotion can improve your sales many times over.
Do it the Easy and More Profitable Way
If a lot of the concepts discussed in this article seem relatively new to you, honestly, it will be easier and more profitable to turn to a professional to help you out. In choosing an expert partner, make sure they have a marketing background and are focused on building your profits. - 16755
About the Author:
Matthew Henage is an expert web marketer and Owner of Superior Design Inc, a Utah web design and web marketing firm. Visit his website now and you can get an expert website consultation.
